Monday, June 24, 2013

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Facebook Loses Millions Of Users



Facebooks dominance in the social media world has come under threat from newer services such as Instagram and Path. Facebook has lost millions of users per month in its biggest markets, independent data suggests, as alternative social networks attract the attention of those looking for fresh online playgrounds. During the last six months, the social networking giant has lost over five percent of its US user base, the equivalent of 8.6 million people. Meanwhile 6.5 percent of UK users and over four percent of Canadian users have deserted the social networking giant over the same period.The biggest losses over the period for Facebook occurred in Japan with a drop of nearly 20 percent of its users, Nigeria with over a 26 percent drop, and South Africa with a 19 percent drop.In the last month, Facebook has lost 6m US visitors, a 4% fall. In the UK, 1.4m fewer users checked in last month, a fall of 4.5%. The last month has also seen a decline in Facebook users in France and Germany.Alternative social networks such as Instagram, the photo sharing site that won 30m users in 18 months before Facebook acquired the business a year ago, have seen surges in popularity with younger age groups.Path, the mobile phone-based social network founded by former Facebook employee Dave Morin, is gaining 1m users a week and has recently topped 9m, with 500,000 Venezuelans downloading the app in a single weekend.


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